13 Tips to SUBMISSION PDF DOC. FOR SEM

1. Google has begun to rank them higher on search engine results pages. Google crawler crawl Pdf pages very fast so you get ranking very fast and easily back links.
   
   
2. Save items as a PDF. This isn’t ideal, because you’re actually saving the document as an image that search engines can’t read. Search engine robots cannot read an image based PDF file, and they will most likely completely ignore it. Using a text based PDF editor ensures that search engines can find, read and index your PDF files like any other website. So  Save file as text bases rather than img based
   
   
3.  Save the file as a PDF with a relevant file name. For example, my PDF on vegetarian Thanksgiving recipes would be called Vegetarian-Thanksgiving-Recipes.pdf. This will also help users identify the content of the PDF if they share it with others or save it for later use. Search engines will read the keywords in your PDF file, and they will interpret dashed (-) as spaces. It’s a PDF file SEO best practice to optimize your filename with description keywords, for example: `corporate-blogging-ebook.pdf’ so always choose keyword rich file name
   
   
4.  The title you choose is also what Google uses in it’s search result pages. Make sure that your title field is optimized with the specific keywords you want to rank well for, or entice potential visitors to click
   
   
   
5.  Follow SEO best practices when writing your content. Use relevant keywords in your content, H1 and H2 tags in the copy, and make sure your images include alt tags.
   
   
6.  Each PDF file contains a set of document properties, which are usually found in the same place that you add a title. These properties typically include:
   
   
7.  Crawlers can read links in a PDF, too. Build in links to relevant pages on your website so readers can get back to your site from the PDF. This is particularly important if your PDF is shared via email or social networks, as those readers may not have been to your site before.
   
   
8.   Fill out the Document Properties. Open your PDF in Acrobat, and fill in the document properties by going to the Menu and clicking File >>> Properties. You'll see a screen pop up called Document Properties. Make sure you're on the Description tab, and fill in the Title, Author, Subject, and Keywords fields. What you write in the Title field will be what appears in search results. If it is empty, search engines will auto-fill it with something in the content of your PDF, which will likely be less relevant for a searcher. Use keywords in your title for which you want your PDF to rank.
   
   
   Unless you yourself are a brand name (which you very well may be!), fill the Author field with your company's name. Most people see more searches on their company than their own names.
   
   
   Treat the Subject field like a meta description. Write it for users to help drive conversions.
   
   
   Fill in the Keywords field with 3 or 4 keyword phrases you're targeting in your PDF, separating each phrase with commas.
   
   
9. saving PDFs at a lower version good for the search engines, it’s also good for users. Not everyone has the latest versions of Acrobat Reader. Accordingly, I’d recommend saving PDFs as version 1.5 or lower. This way it will be good for search engines and most readers.
   
   
10.  Don’t post a huge PDF for download. Not only is this annoying and unnecessary for site visitors, it’s also burdensome for the search engines. If it’s too big, the search engines may abandon the PDF before even getting access to its content.
    
    
    
11.  Influence meta descriptions for PDFs. For web pages, the meta description is what is displayed under the title in a search result. With PDFs, the search engines search the copy of the PDF and select something to display. While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. The best way to do this is to make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.
    
    
12.  Specify the reading order: Depending on how the reading order of your PDF is specified, this may lead the search engine to select some pretty strange stuff to display.
    
    
    
13.  Tag your PDFs You can also add tags to your PDFs, similar to html tags. Again, with the PDF open and while using the full version of Acrobat, select Advanced>Accessibility>Add Tags to Document. Acrobat will give you a document report and recommend things you may want to consider changing. You’ll have the ability to tag headings, alternate text for images, etc.