Tuesday, November 10, 2015


  1. Google has begun to rank them higher on search engine results pages. Google crawler crawl Pdf pages very fast so you get ranking very fast and easily back links.

  2. Save items as a PDF. This isn’t ideal, because you’re actually saving the document as an image that search engines can’t read. Search engine robots cannot read an image based PDF file, and they will most likely completely ignore it. Using a text based PDF editor ensures that search engines can find, read and index your PDF files like any other website. So  Save file as text bases rather than img based

  3.  Save the file as a PDF with a relevant file name. For example, my PDF on vegetarian Thanksgiving recipes would be called Vegetarian-Thanksgiving-Recipes.pdf. This will also help users identify the content of the PDF if they share it with others or save it for later use. Search engines will read the keywords in your PDF file, and they will interpret dashed (-) as spaces. It’s a PDF file SEO best practice to optimize your filename with description keywords, for example: `corporate-blogging-ebook.pdf’ so always choose keyword rich file name

  4.  The title you choose is also what Google uses in it’s search result pages. Make sure that your title field is optimized with the specific keywords you want to rank well for, or entice potential visitors to click

  5.  Follow SEO best practices when writing your content. Use relevant keywords in your content, H1 and H2 tags in the copy, and make sure your images include alt tags.

  6.  Each PDF file contains a set of document properties, which are usually found in the same place that you add a title. These properties typically include:

  7.  Crawlers can read links in a PDF, too. Build in links to relevant pages on your website so readers can get back to your site from the PDF. This is particularly important if your PDF is shared via email or social networks, as those readers may not have been to your site before.

  8.   Fill out the Document Properties. Open your PDF in Acrobat, and fill in the document properties by going to the Menu and clicking File >>> Properties. You'll see a screen pop up called Document Properties. Make sure you're on the Description tab, and fill in the Title, Author, Subject, and Keywords fields. What you write in the Title field will be what appears in search results. If it is empty, search engines will auto-fill it with something in the content of your PDF, which will likely be less relevant for a searcher. Use keywords in your title for which you want your PDF to rank.

    Unless you yourself are a brand name (which you very well may be!), fill the Author field with your company's name. Most people see more searches on their company than their own names.

    Treat the Subject field like a meta description. Write it for users to help drive conversions.

    Fill in the Keywords field with 3 or 4 keyword phrases you're targeting in your PDF, separating each phrase with commas.

  9. saving PDFs at a lower version good for the search engines, it’s also good for users. Not everyone has the latest versions of Acrobat Reader. Accordingly, I’d recommend saving PDFs as version 1.5 or lower. This way it will be good for search engines and most readers.

  10.  Don’t post a huge PDF for download. Not only is this annoying and unnecessary for site visitors, it’s also burdensome for the search engines. If it’s too big, the search engines may abandon the PDF before even getting access to its content.

  11.  Influence meta descriptions for PDFs. For web pages, the meta description is what is displayed under the title in a search result. With PDFs, the search engines search the copy of the PDF and select something to display. While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. The best way to do this is to make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.

  12.  Specify the reading order: Depending on how the reading order of your PDF is specified, this may lead the search engine to select some pretty strange stuff to display.

  13.  Tag your PDFs You can also add tags to your PDFs, similar to html tags. Again, with the PDF open and while using the full version of Acrobat, select Advanced>Accessibility>Add Tags to Document. Acrobat will give you a document report and recommend things you may want to consider changing. You’ll have the ability to tag headings, alternate text for images, etc.

Monday, October 12, 2015

Top 7 Link Building Strategies that are Penguin Approved and Require NO Outreach

Top 7 Link Building Strategies that are Penguin Approved and Require NO Outreach

  1. Reclaim links that you already “own”:
    • Use GWT to discover broken links
    • Go to GWT, click on your website, then "Site health" then "Crawl Errors" in the left nav. A list of URLs and response codes will appear at the bottom of the page
    • "Repair" the broken links by using a 301 redirect
  2. Automatic Attribution:
    • Use a copy detection and attribution service like www.tynt.com or a script such as the ones created by Adam Dimech
    • According to Tynt, this automatic attribution link can drive up to 40 percent more visits to a page. Plus you get a relevant, non-anchor link.

  1. Get image links:
    • If your website is designed in CSS, submit it to CSS directories like CSS Mania, Best Web Gallery, or CSS Elite.
  2. Niche Directories – it’s all about the quality and relevance:
    • Quality – Make certain the directory is indexed. Most quality directories are paid directories – the cost of entry is a barrier to spammers.
    • Relevance – must have a suitable category for your listing
  3. Donate to Charities and Nonprofits:
    • Run a search for “donators page” and “donations page” and you will be presented with a virtual menu of options for organizations to donate to.
    • Typical cost $100 - $200
  4. Join Local Business Groups:
    • Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building.
    • Consider your membership fee as a cost of doing business. Not only do you benefit from some powerful links, but you're building trust and adding a new source of local traffic
  5. Use your Twitter profile for Link Building:
    • Kristi Hines has identified 15 sites that will either automatically link back to you using information in your Twitter profile or will allow you to sign in with Twitter and add links. Here are the details.

Incorporate Anchor Text Diversity

A natural backlink portfolio contains an assortment of link types, pointing to your website. Focus your link strategy around these common link types:

  • Brand links: Variations include: Your Domain, YourDomain.com, www.YourDomain.com, YourDomain.
  • Exact-match anchor text keyword links: These anchor text links should point to the most appropriate page on the website (the one you are optimizing).
  • Partial-match keyword links: It’s important not to over-optimize with exact match keywords, otherwise you could trip a phrase based filter.
  • Generic Links: Like “Read More” or “Click Here.” Keep in mind that good content should fill this need with little if any work required on your part.
  • Page title links: Some of your links should be the same as your page title.

Determine which links need to be reviewed and considered for removal/disavowal from webmaster including:

  • Links from a domain not indexed in Google
  • Links from a website containing a malware or virus warning
  • Links on the same page as spammy, unrelated links
  • Links on a page with Google PageRank that is gray bar or zero
  • Links coming from link networks
  • Sitewide links – especially blogroll and footer links
  • Paid links

Google’s Penguin Update also looks at the following:

  • “Exact Match” Anchor Text - If Google notices that a large number of links pointing back to a specific page are the exact same keyword term, this is a big red flag that you are doing something unnatural. Google expects most of your anchor text to include your brand or domain, so if a number of links pointing back to your site include a competitive non-branded keyword term, they’ll assume there’s something fishy going on.
  • Backlink Relevance - There’s that buzzword again… relevance. Just as important as the relevance of your own content within your site is the relevance of the sites linking back to you. For example, if you sell t-shirts, it wouldn’t make sense to have a large number of links from websites that sell fruit. The relevance of the sites linking to you as an authority on a specific topic should be loosely tied to what you actually do. Sites that have links from many irrelevant sites is also a red flag for Google that something isn’t quite right.

Here are six important reasons why:

  1. Link building is still the best way to improve search visibility
  2. Links aren’t going away anytime soon, and might in fact be the litmus test for future signals
  3. Building links can increase brand exposure
  4. Link building naturally goes hand in hand with other online marketing activities
  5. Link building can help create and propel new relationships
  6. Links send positive signals to Google, and can help improve a bad backlink profile.

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