Saturday, April 17, 2010

SEO and Google Tips for Writing Meta Keywords Tag:

The Meta keywords tag is placed within <HEAD></HEAD> tags just before the <BODY> tag of the HTML in the Webpage. Major search engines including Yahoo, Google recommend the use of the Meta keywords tag. Meta keywords tag consist the list f important keywords that the search engine spiders or crawlers or bots can read and relate to the webpage. Pick up the most important keywords for inclusion in the Meta keywords tag. Separate the keywords in the Meta keywords tag with commas. Make sure that the keywords used in the Meta keywords tag are the same keywords used within the webpage. Never use any trademarks as keywords in the Meta keywords tag, trademarks are protected by law and should not be used without permission even within the Meta tags which are invisible to the visitors.

How to Write Meta Keywords Tag:

  • Meta keywords are two types, primary keywords and secondary keywords.

  • Primary Keywords means related to header of the content and secondary keywords means related keywords to the primary keyword

  • Primary keyword fallows the secondary keywords. Example given below: Meta keywords tag, Meta keywords, seo Meta keywords tag, Google Meta keywords tag and etc.

  • When you are writing the keywords in the Meta tags it should contain maximum of 30 keywords or 180 characters.

  • Use the Keywords to increases the traffic of your web site. Identify and use those keywords in the content which is typed by the users in the search engines search bar.

  • Understand your users concerns by analyzing the keywords that they are using.

  • Using Keywords tools like Inventory overture and Google Adwords and Google suggest useful to know the keywords density like Inventory overture provides information on how many times the keyword is used by the users in a month.

  • Google Adwords provides information on C.P.C (Cost per Click) and related keywords.

  • Google Suggest provides information on visitors uses keywords and the competitors list for those particular keywords.

SEO and Google Tips for Writing Meta Keywords Tag:

  • Each keyword should not be repeat more then 3 times in the Meta keywords tag.

  • If you want to rank for a particular keyword like keywords, for this keyword there are more competitors in the web site so over come this competitors you have to use the 2 or 3 words keywords in the Meta Tags. Like Meta keywords tag.

  • If you want to rank for a particular keyword like keywords, for this keyword there are more competitors in the web site so over come this competitors you have to use the 2 or 3 words keywords in the Meta Tags. Like Meta keywords tag.

How to Make the Best Title Tag Possible

  1. Brand your traffic

    Use the title of your site or brand at the beginning or end of every title tag to help searchers know where they're going and to increase return visits. If you're struggling to find justification for this component, think of all the ad studies showing that consumers are willing to pay more for a "brand name" product than an off-brand or store brand item of the same type - apply this logic to the SERPs and you'll find that users will go further down the rankings to click on a "trusted" brand.

  2. Limit length to 65 characters (including spaces) or less

    There's no reason to cut off the last word and have it replaced with a "..." Note that the engines have fluctuated recently and Google, in particular, is now supporting up to 70 characters in some cases.

  3. Incorporate keyword phrases

    This one may seem obvious, but it's critical that whatever your keyword research shows as being the most valuable for capturing searches gets prominently included in your title tag. It doesn't have to be the first words, but it should be the semantic and logical center of attention.

  4. Target longer phrases if they're relevant

    When choosing what keywords to include in a title tag, I often like to use as many as are completely relevant to the page at hand, while remaining accurate and descriptive. Thus, it can be much more valuable to have a title tag like "Blogspot | Google Seo Rules with Algorithm" rather than simply "Blogspot | Google Seo Rules" - including those additional terms that are both relevant to the page and receive significant search traffic can bolster your page's value. However, if you have a separate landing page for "Skiing accessories" than for "equipment," then you shouldn't include one term in the other's title - you'll be cannibalizing your rankings by forcing the engines to choose which page on your site is more relevant.

  5. Use a divider

    When splitting up the brand from the descriptive, I like to use the "|" symbol (aka the pipe bar). Others choose the arrow ">" or hyphen "-" and both work well. At times, however, I've found it useful to use the arrow or hyphen inside a title tag, as with a title like "blogspot | Articles > Keyword Research - A Beginner's Guide" hence my love of the pipe bar.

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