Wednesday, January 20, 2010

when you create html choose right keywords

Choosing the right keywords to base your site optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it's better to be a little more specific and focus on niche keywords relating to your product or service.

For example, let's talk about www.devedit.com -- DevEdit is our WYSIWYG HTML editing component that drops into browser-based applications.

The problem is, there are a LOT of WYSIWYG HTML editors, but how can we get DevEdit to appear in Google's top 10 rankings? Well, let's see. Trying to optimize for the keyword "HTML" alone would be a tough task, as it's too general. There are HTML editors, HTML tutorials, HTML articles, etc.

We need to be more specific, which means:
  1. Targeting a more suitable market that is looking for a content editing solution

  2. Competing with fewer websites targeting the same keywords

  3. Optimizing for keywords that people actually use when performing searches
Targeting a suitable market will depend on your website, as well as the products and services you offer. Try to be specific with your keywords, and remember that people no longer use single keyword search phrases - the average search phrase contains 3-5 related words.

For example, if you're optimizing for a web development site and you're located in Sydney, Australia, use keywords such as "web development Sydney" or "web development services Australia".

To find out how many websites are competing with your keywords -- either intentionally or not -- simply do a search on Google and note down how many results are returned. In our case, for "online html editor", we're competing with 9,080,000 sites. The more sites that are competing for your keywords, the harder it will be to get on the front page.

Alternatively, to get a rough indication of how many people are actually searching for the keywords you want to optimize your site for, use the Overture search suggestion tool. It's not exact, and doesn't measure Google searches, but it does give a very good estimate.

The Overture search suggestion tool will also provide you with a list of similar keywords, based on the keywords you enter. This can be a great way to find other keywords to optimize your site for.

As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords.

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