Wednesday, November 15, 2017

Google wireless carrier service could launch in 'Fiberhoods' within the U.S.

Google executives have been discussing plans for the company to offer its own wireless carrier service within the United States. As the Verge reports (April 4), sources reveal that Google had prior talks with existing U.S. wireless carriers about a possible partnership.

Google’s interests are moving in the direction of purchasing carrier network access to resell to customers, according to The Information. Unnamed sources suggest that Google is trying to situate a deal with a major U.S. carrier to become a mobile virtual network operator (MVNO). As an MVNO, Google would buy network access from the carrier for a wholesale price and then offer the mobile service to consumers.

Sources also said that Google is looking to provide wireless carrier service in areas where its Google Fiber high speed internet already exists. Reportedly, inside talks happening over at Google headquarters include running the idea by Verizon earlier this year. In 2013, Google allegedly talked to Sprint before the wireless carrier was acquired by Softbank.

While Google Fiber networks are set up in Kansas City, Mo. and Provo, Utah, Google hopes to broaden its presence. Currently on the horizon is an expansion to Austin, Texas with placement in Atlanta, Portland, Ore., San Jose, Calif. and other cities to follow in the future.

If everything goes according to plans, Google’s wireless service could mean savings for potential customers. It’s likely that a Google Wireless/Google Fiber package deal would offer wireless smartphone, TV and internet for a competitive price. For example, Verizon offers its customers savings for bundling their Verizon Wireless service with Verizon FiOS for internet, TV and home phone.

The Information speculates that Google may want to rely on a wireless carrier solely when its Fiber network Wi-Fi access points are not available or up to par. Similarly, to minimize network congestion, AT&T implements the method of transferring network users to Wi-Fi hotspots.

If Google is seeking to team up with a wireless carrier on this project, Verizon with its nationwide coverage may be the best option.

Saturday, July 23, 2016

Web Design Rules For SEO Friendly Website

Rule Three: Clean Code is Searchable Code
Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and STRONG for bolded text. Don’t overuse Divs. Your site can still be artistic and cool, that’s what CSS is for.

 Rule Four: The Home Page is the Most Important Page
Your home page is the key to your site being found by search engines. It should summarize the rest of the site, and give a clear, compelling reason for a user to look at the other pages in the site.

Rule Five: Links Have Meaning
Search engines pay a lot of attention to the links on your site, and the words used in those links. Never use “click here” or “see more” for a link. The link text should describe where the link will take the user, such as “more examples of CSS web design” or “learn how we can improve your SEO.”
The more relevant the links on a page, the more findable the page becomes. Don’t go overboard, and don’t link to anything irrelevant. If your page is focused on minimalist web design, a link to the Design MeltDown page on minimalism will boost your SEO. A link to a hilarious picture of a cat will not.

Rule Six: Title Tags for the Win
Every page in your site should have a title with the site name and a short description of the page. About 60 letters total. Include a keyword. Remember that the page title is what appears in search results, it should give users a clear reason to click on it.
Your navigation links should have title attributes that match the titles of your pages. This looks like . It’s a small thing, but it will give you a significant SEO improvement.

Rule Seven: Don't Re-Use Your Title Tag On Every Page
Many times your website designer doesn't even realize this is being done.  Your creative team is more concerned with the visual presentation than to worry about something they consider more of a minor 'nuisance".  
Most of the time, your website has been created from a template, which ensures that everything looks the same -design wise- from one page to another.  This is perfect to get the site off the ground and out there.  Most WYSIWYG (what you see is what you get) editors work this way as well, templates allow for easy production of web pages. 
The drawback to this from an SEO perspective is that the Title and Meta tags are all repeated.  To get your website off on the right foot, change each page's title tag to reflect what the page is about.  You'll be surprised at the good this can do for each of your web site's pages.

Rule Eight: Alt Tags Matter
Every image on your site should have an alt tag. Especially images that are relevant to the page. If your page is focused on CSS tricks, labelling a screenshot “example of rounded CSS corners” will improve your page’s findability. Labelling it “screenshot” or “image” will do the opposite.

Rule Nine: Ignore Most Meta Tags
A long time ago meta tags were the secret to SEO. Those days are gone. The only meta tag that really matters now is the description tag. Search engines may use it to provide the text under the link to your page in their results. Make sure it describes the page in a way that explains why a user searching for your content would want to look at your page.

Rule Ten: Don't Use Keywords In Images
Your designer might yell at you, question your judgment, or complain that it will ruin the aesthetics of the design, but let me put it to you this way; "What good is a great design if no one can find it?"
If your keywords are embedded in images, the search engines have no clue that keyword is related to your page.  They cannot "see" your images.  So if the term "camel rides" is important to your business, make sure it's actual text somewhere within your content, not part of an image. 

Rule Eleven: Have a Site Map
Make sure you have a site map. This is an xml file that describes the structure of your page. Make one, and give it to Google.
Providing an HTML Version that lists the links to the pages of your site can guide the search engine spiders to all of the pages of your site.  If your navigation is currently in flash or javascript, this is a great alternative way of making sure the spiders find the site's pages.  Make sure that your link to your sitemap is a simple "a href" tag, not a link formed with javascript or flash as the spiders will not be able to follow that type of link.

Rule Twelve: Check Your Robots.txt File
Check, double check and go back and recheck that Robots.txt file.  Make sure it's in the root folder of your domain.  Ensure all the folders and files you want to be found by the search engines are allowed.  Any development folders, javascript folders, css folders or private folders, you do not want to end up in a search engine results should be disallowed.
For the proper syntax of how to configure a Robots.txt file, check out: 

Rule Thirteen: Design for Humans
Search engines are designed to find what humans want. That means the best way to make your site findable is to design it for humans. Your job as a designer is to solve a problem, not make art, prove a point, serve your ego or break a boundry. In this case, your problem is to provide your users with a site that is easy to use and full of what they’re looking for. If you can do that, the search engines will find you.

Monday, July 18, 2016

Web Content Writing Tips and Rules

Rule Zero: Do Not Cheat. Period.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.

Rule One: Stick to Your Keywords
Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links.

  • Tip 1:- The title should not be long, and should use simple English. While keywords are important in a title, do not stuff too much if it. A good set of keywords used wisely ensures that your title appears on the first page of search engine results. But the results of a search are read by humans, so the title should be positive and offer something to the reader.
  • Tip 2:- For starts use one of the following styles.
    1. The How To - People are always looking for information on how to do something. Hence 'How To' works well because it suggests a way of doing. For Example: "How to Boost Your Self Confidence in 7 Days"
    2. The Question - By asking a question, you are automatically involving the reader. He begins to think and thus gets involved. His curiosity to know what lies in the article is aroused, and this prompts him to click. For Example: "Does Itching Keep You Awake All Night? 7 Ways To Cure Yeast Infection"
  • Tip 3:- Adding numbers greatly boosts visits to your site. Studies have shown that readers are attracted to odd numbers. So 3, 5, 7 works better than 2, 4, 6. So a title like "5 Tips To Organizing A Successful Party" would work better than "How To Organize A Successful Party."
  • Tip 4: Search engines will give more importance to your articles if your Primary Keyword is found within the first 3-4 words of your article's title.
  • Tip 5: Why-You-Should: The why-you-should article title indicates an article in which the author will explain why the reader should do something. From completing your taxes two months early to skiing in Colorado, there are plenty of options for Why-You-Should articles
  • Tip 6: Top [Ten] List: Numbered list article titles have always been popular because you can break down one subject into several different subsets. A numbered list could be comprised of products, methods or other items which benefit the reader in some way.
  • Tip 7: Physical location (country, state, city), Month, Day, Year - Begin with a strong introductory paragraph that captures the reader’s attention and contains the information most relevant to your message such as the “Five W's” of (W)ho, (W)hat, (W)hen, (W)here, and (W)hy, when applicable. 

Rule Two: Content is King
Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it.
Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.

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