Top 7 Link Building Strategies that are Penguin Approved and Require NO Outreach
- Reclaim links that you already “own”:
- Use GWT to discover broken links
- Go to GWT, click on your website, then "Site health" then "Crawl Errors" in the left nav. A list of URLs and response codes will appear at the bottom of the page
- "Repair" the broken links by using a 301 redirect
- Use a copy detection and attribution service like www.tynt.com or a script such as the ones created by Adam Dimech
- According to Tynt, this automatic attribution link can drive up to 40 percent more visits to a page. Plus you get a relevant, non-anchor link.
- If your website is designed in CSS, submit it to CSS directories like CSS Mania, Best Web Gallery, or CSS Elite.
- Quality – Make certain the directory is indexed. Most quality directories are paid directories – the cost of entry is a barrier to spammers.
- Relevance – must have a suitable category for your listing
- Run a search for “donators page” and “donations page” and you will be presented with a virtual menu of options for organizations to donate to.
- Typical cost $100 - $200
- Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building.
- Consider your membership fee as a cost of doing business. Not only do you benefit from some powerful links, but you're building trust and adding a new source of local traffic
- Kristi Hines has identified 15 sites that will either automatically link back to you using information in your Twitter profile or will allow you to sign in with Twitter and add links. Here are the details.
Incorporate Anchor Text Diversity
A natural backlink portfolio contains an assortment of link types, pointing to your website. Focus your link strategy around these common link types:
- Brand links: Variations include: Your Domain, YourDomain.com, www.YourDomain.com, YourDomain.
- Exact-match anchor text keyword links: These anchor text links should point to the most appropriate page on the website (the one you are optimizing).
- Partial-match keyword links: It’s important not to over-optimize with exact match keywords, otherwise you could trip a phrase based filter.
- Generic Links: Like “Read More” or “Click Here.” Keep in mind that good content should fill this need with little if any work required on your part.
- Page title links: Some of your links should be the same as your page title.
Determine which links need to be reviewed and considered for removal/disavowal from webmaster including:
- Links from a domain not indexed in Google
- Links from a website containing a malware or virus warning
- Links on the same page as spammy, unrelated links
- Links on a page with Google PageRank that is gray bar or zero
- Links coming from link networks
- Sitewide links – especially blogroll and footer links
- Paid links
Google’s Penguin Update also looks at the following:
- “Exact Match” Anchor Text - If Google notices that a large number of links pointing back to a specific page are the exact same keyword term, this is a big red flag that you are doing something unnatural. Google expects most of your anchor text to include your brand or domain, so if a number of links pointing back to your site include a competitive non-branded keyword term, they’ll assume there’s something fishy going on.
- Backlink Relevance - There’s that buzzword again… relevance. Just as important as the relevance of your own content within your site is the relevance of the sites linking back to you. For example, if you sell t-shirts, it wouldn’t make sense to have a large number of links from websites that sell fruit. The relevance of the sites linking to you as an authority on a specific topic should be loosely tied to what you actually do. Sites that have links from many irrelevant sites is also a red flag for Google that something isn’t quite right.
Here are six important reasons why:
- Link building is still the best way to improve search visibility
- Links aren’t going away anytime soon, and might in fact be the litmus test for future signals
- Building links can increase brand exposure
- Link building naturally goes hand in hand with other online marketing activities
- Link building can help create and propel new relationships
- Links send positive signals to Google, and can help improve a bad backlink profile.