Monday, July 18, 2016

Web Content Writing Tips and Rules

Rule Zero: Do Not Cheat. Period.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.

Rule One: Stick to Your Keywords
Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links.

  • Tip 1:- The title should not be long, and should use simple English. While keywords are important in a title, do not stuff too much if it. A good set of keywords used wisely ensures that your title appears on the first page of search engine results. But the results of a search are read by humans, so the title should be positive and offer something to the reader.
  • Tip 2:- For starts use one of the following styles.
    1. The How To - People are always looking for information on how to do something. Hence 'How To' works well because it suggests a way of doing. For Example: "How to Boost Your Self Confidence in 7 Days"
    2. The Question - By asking a question, you are automatically involving the reader. He begins to think and thus gets involved. His curiosity to know what lies in the article is aroused, and this prompts him to click. For Example: "Does Itching Keep You Awake All Night? 7 Ways To Cure Yeast Infection"
  • Tip 3:- Adding numbers greatly boosts visits to your site. Studies have shown that readers are attracted to odd numbers. So 3, 5, 7 works better than 2, 4, 6. So a title like "5 Tips To Organizing A Successful Party" would work better than "How To Organize A Successful Party."
  • Tip 4: Search engines will give more importance to your articles if your Primary Keyword is found within the first 3-4 words of your article's title.
  • Tip 5: Why-You-Should: The why-you-should article title indicates an article in which the author will explain why the reader should do something. From completing your taxes two months early to skiing in Colorado, there are plenty of options for Why-You-Should articles
  • Tip 6: Top [Ten] List: Numbered list article titles have always been popular because you can break down one subject into several different subsets. A numbered list could be comprised of products, methods or other items which benefit the reader in some way.
  • Tip 7: Physical location (country, state, city), Month, Day, Year - Begin with a strong introductory paragraph that captures the reader’s attention and contains the information most relevant to your message such as the “Five W's” of (W)ho, (W)hat, (W)hen, (W)here, and (W)hy, when applicable. 

Rule Two: Content is King
Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it.
Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.

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