Rule Zero: Do Not Cheat. Period.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.
Rule One: Stick to Your Keywords
Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links.
- Tip 1:- The
title should not be long, and should use simple English. While keywords
are important in a title, do not stuff too much if it. A good set of
keywords used wisely ensures that your title appears on the first page of
search engine results. But the results of a search are read by humans, so
the title should be positive and offer something to the reader.
- Tip 2:- For starts use one of the following styles.
- The How To - People are always looking for information on how to do something. Hence 'How To' works well because it suggests a way of doing. For Example: "How to Boost Your Self Confidence in 7 Days"
- The Question
- By asking a question, you are automatically involving the reader. He
begins to think and thus gets involved. His curiosity to know what lies
in the article is aroused, and this prompts him to click. For Example:
"Does Itching Keep You Awake All Night? 7 Ways To Cure Yeast
Rule Two: Content is King
Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it.
Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.