Rule Zero: Do Not Cheat. Period.
If you walked
into a room full of genius scientists with PHDs, do you think you could
outsmart them all? No. Google has hundreds of rooms full of genius scientists
with PHDs, and their job is to work 60 hours a week to make sure you can’t fool
Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the
system and focus on making great web sites with great content, and your sites
will show up fine in searches.
Rule One: Stick to Your Keywords
Pick a few
keywords or phrases that describe your site. Use them, and words related to
them, whenever it’s natural to do so. Repeating them uselessly is no good (rule
Zero), use them in sentences, headlines, and links.
- Tip 1:- The
title should not be long, and should use simple English. While keywords
are important in a title, do not stuff too much if it. A good set of
keywords used wisely ensures that your title appears on the first page of
search engine results. But the results of a search are read by humans, so
the title should be positive and offer something to the reader.
- Tip 2:- For starts use one of the following styles.
- The How To - People are always looking for information on how to do something. Hence 'How To' works well because it suggests a way of doing. For Example: "How to Boost Your Self Confidence in 7 Days"
- The Question
- By asking a question, you are automatically involving the reader. He
begins to think and thus gets involved. His curiosity to know what lies
in the article is aroused, and this prompts him to click. For Example:
"Does Itching Keep You Awake All Night? 7 Ways To Cure Yeast
Infection"
- Tip 3:- Adding
numbers greatly boosts visits to your site. Studies have shown that
readers are attracted to odd numbers. So 3, 5, 7 works better than 2, 4,
6. So a title like "5 Tips To Organizing A Successful Party"
would work better than "How To Organize A Successful Party."
- Tip 4:
Search engines will give more importance to your articles if your Primary
Keyword is found within the first 3-4 words of your article's title.
- Tip 5: Why-You-Should: The
why-you-should article title indicates an article in which the author will
explain why the reader should do something. From completing your taxes two
months early to skiing in Colorado,
there are plenty of options for Why-You-Should articles
- Tip 6: Top
[Ten] List: Numbered list article titles have always been popular
because you can break down one subject into several different subsets. A
numbered list could be comprised of products, methods or other items which
benefit the reader in some way.
- Tip 7: Physical location (country, state, city), Month,
Day, Year - Begin with a strong introductory paragraph that captures the
reader’s attention and contains the information most relevant to your
message such as the “Five W's” of (W)ho, (W)hat, (W)hen, (W)here, and
(W)hy, when applicable.
Rule Two: Content is King
Users don’t
search for design, they search for content. If your site doesn’t have content
people want, no one will look at it.
Every page on
your site should follow the Inverted Pyramid. Each page should lead with a
relevant H1 tag with one of your keywords, and the first paragraph of text
should be a summary of the rest of the page.
