Why Google Algorithm Updates Shouldn’t Matter

Whenever the search marketing industry gets wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings for penalized sites. With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do.

Google Algorithm Updates Are Constant

Google updates its algorithm constantly. According to Moz, Google changes its algorithm 500 to 600 times per year. However, we only know about the updates that Google wants us to know about. Why? So, we can help Google serve higher-quality search results to their users. Essentially, Google’s algorithm updates remind us to constantly improve our websites. In return, we are rewarded with better rankings and more traffic. By making your website better, you’re making Google Search better, which is good for both Google’s bottom line and yours.

Google’s Objectives Are Not Rocket Science

Google’s primary objective is to make money. Google’s core business is advertising, and Google wants people to use its search engine in order to sell advertising via pay-per-click (PPC) ads. In order to sell PPC ads, Google.com must generate traffic, and a lot of it. Google knows people are more inclined to use a search engine that provides them with higher quality search results. Thus, providing high-quality search results ensures Google.com generates enough traffic to sell PPC ads.

Why Is This Important?

Understanding Google’s objectives makes having a successful long-term SEO strategy much easier to obtain. You can spend a lot of time analyzing Google’s algorithm updates and attempt to outsmart them, which will inevitably fail, or you can implement a strategy that helps Google achieve its objectives of providing users with high-quality search results so it can sell PPC ads, and succeed.

Focus on the User and All Else Will Follow

Google has a list of "10 things we know to be true" within the Company Overview section of its website. The first item on this list says, Focus on the user, and all else will follow. Google Search certainly incorporates this philosophy, and when it comes to your website, the same is true. Focus on providing your end-users with the content and experience they expect from your website, and all else (i.e., rankings, traffic, and conversions) will follow.

Conclusion

This is not to say you should completely ignore Google algorithm updates when they’re announced. It simply means as long as your SEO strategy is in line with Google’s objectives, and focuses on providing users with great content and a positive user-experience, algorithm changes should not be a concern.

How Google Search Engine Works?

Google Search Engine works according to the background algorithm provided. The most helpful element behind Google Search is its crawler. The Google Crawler crawl the content of about 60 trillion websites present on web. Google Crawler make a successful search by crawling and indexing about 60 trillion website in just fraction of second (1/8 th part of second). Google Search Engine is the fastest known search engine ever. Google Search Engine also remove the spams from the search queries and produce the real and fresh content in the search queries. So let’s start about knowing about the process behind How Google Search Engine Works?

Google Panda 2014

Google keeps the track of all websites by crawling i.e. Google follows the links from page to page. This is upon the user that whether he/she wants their sites to get crawled by the Google Crawler. Google sort out the content of various sites by their content.

1.  The process starts with the writing a content in either form like writing a blog, tweeting, updating a website or adding the content on web by any way.
2. After this step of writing the content, Google Crawler starts working. Google Crawler crawls about 60 trillions of sites and come across your unique blog.
3. Google Bot always follows link. In case you have links to you site, it will get crawled deeply and regularly.
4. If you set robots.txt not to crawl your site, than your site will not get crawled. Also if any link to you site have any no follow tag than Google Bot will not come to your site by that link.
5. Google crawler can also find your content, blog or a website with the help of XML Sitemaps. The more back links you are having from high ranking websites or pages the more higher authority your content or blog is having, till it is not tagged “no follows”.
6. After being crawled by Google, the content goes for Google Indexing. All the page content are stored in a reverse index, all page titles and links are stored in one index and are used for competitive and broad searches. While the content on page are stored in another index and are used for long tail searches. During search Google presents the caches which keeps on updating regularly.
7. Based on the links and back links present, Google estimate the page and domain overall authority by the owner.
   
8. Then Google takes a part of second in checking the pages that whether they are obeying the Google policies or not. Google take down the spammed sites and the site on which there is present any sort of pirated and copied content. Google gets the DMCA notifications and Google search Quality Team keeps on refining the algorithm.
9. When we type the text for search, Google locates the keywords and synonyms to gather the similar words for including in search query.
10. Search query consists of millions of results related to the search words but only thousands of them appear. Google give more preference to the local websites.
11. Google also starts finding the relevant ads based on the keywords you typed in search box. Ads with high cpc and high click through rate are shown above the search result.
12. The pages with duplicate content are removed from the search queries.
13. Many Google Filters are also applied to the search result. In Universal search filter Google displays the mix result of news, video, book, song etc. results. Local inter connectivity leads to the high ranking if the content is linked to high ranking sites. If the search keyword have a lot of popularity and is in a boost search then Google give the priority to the fresh new results. Google can cluster multiple pages from same domain if the domain is having the high page rank.
14. After processing from the filter, the organic results for the search results are displayed. Also the ads related to search keywords are displayed above the links.

This complex process take place in 1/8 th of the second and about for 100 billion times a day. Google produces about 20 billion dollars every year.

This was all with How Google Search Engine works? If you have any other information about Algorithm, Google Search Engine and Google Search Engine Crawler, then you can share with us in the comment box below.

1. The process starts with the writing a content in either form like writing a blog, tweeting, updating a website or adding the content on web by any way.
2. After this step of writing the content, Google Crawler starts working. Google Crawler crawls about 60 trillions of sites and come across your unique blog.
3. Google Bot always follows link. In case you have links to you site, it will get crawled deeply and regularly.
4. If you set robots.txt not to crawl your site, than your site will not get crawled. Also if any link to you site have any no follow tag than Google Bot will not come to your site by that link.
5. Google crawler can also find your content, blog or a website with the help of XML Sitemaps. The more back links you are having from high ranking websites or pages the more higher authority your content or blog is having, till it is not tagged “no follows”.
6. After being crawled by Google, the content goes for Google Indexing. All the page content are stored in a reverse index, all page titles and links are stored in one index and are used for competitive and broad searches. While the content on page are stored in another index and are used for long tail searches. During search Google presents the caches which keeps on updating regularly.
7. Based on the links and back links present, Google estimate the page and domain overall authority by the owner.
8. Then Google takes a part of second in checking the pages that whether they are obeying the Google policies or not. Google take down the spammed sites and the site on which there is present any sort of pirated and copied content. Google gets the DMCA notifications and Google search Quality Team keeps on refining the algorithm.
9. When we type the text for search, Google locates the keywords and synonyms to gather the similar words for including in search query.
10. Search query consists of millions of results related to the search words but only thousands of them appear. Google give more preference to the local websites.
11. Google also starts finding the relevant ads based on the keywords you typed in search box. Ads with high cpc and high click through rate are shown above the search result.
12. The pages with duplicate content are removed from the search queries.
13. Many Google Filters are also applied to the search result. In Universal search filter Google displays the mix result of news, video, book, song etc. results. Local inter connectivity leads to the high ranking if the content is linked to high ranking sites. If the search keyword have a lot of popularity and is in a boost search then Google give the priority to the fresh new results. Google can cluster multiple pages from same domain if the domain is having the high page rank.
14. After processing from the filter, the organic results for the search results are displayed. Also the ads related to search keywords are displayed above the links.

This complex process take place in 1/8 th of the second and about for 100 billion times a day. Google produces about 20 billion dollars every year.
This was all with How Google Search Engine works? If you have any other information about Algorithm, Google Search Engine and Google Search Engine Crawler, then you can share with us in the comment box below.
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