How to Make the Best Title Tag Possible

1. Brand your traffic
   
   Use the title of your site or brand at the beginning or end of every title tag to help searchers know where they're going and to increase return visits. If you're struggling to find justification for this component, think of all the ad studies showing that consumers are willing to pay more for a "brand name" product than an off-brand or store brand item of the same type - apply this logic to the SERPs and you'll find that users will go further down the rankings to click on a "trusted" brand.
   
   


2. Limit length to 65 characters (including spaces) or less
   
   There's no reason to cut off the last word and have it replaced with a "..." Note that the engines have fluctuated recently and Google, in particular, is now supporting up to 70 characters in some cases.
   
   


3. Incorporate keyword phrases
   
   This one may seem obvious, but it's critical that whatever your keyword research shows as being the most valuable for capturing searches gets prominently included in your title tag. It doesn't have to be the first words, but it should be the semantic and logical center of attention.
   
   


4. Target longer phrases if they're relevant
   
   When choosing what keywords to include in a title tag, I often like to use as many as are completely relevant to the page at hand, while remaining accurate and descriptive. Thus, it can be much more valuable to have a title tag like "Blogspot | Google Seo Rules with Algorithm" rather than simply "Blogspot | Google Seo Rules" - including those additional terms that are both relevant to the page and receive significant search traffic can bolster your page's value. However, if you have a separate landing page for "Skiing accessories" than for "equipment," then you shouldn't include one term in the other's title - you'll be cannibalizing your rankings by forcing the engines to choose which page on your site is more relevant.
   
   


5. Use a divider
   
   When splitting up the brand from the descriptive, I like to use the "|" symbol (aka the pipe bar). Others choose the arrow ">" or hyphen "-" and both work well. At times, however, I've found it useful to use the arrow or hyphen inside a title tag, as with a title like "blogspot | Articles > Keyword Research - A Beginner's Guide" hence my love of the pipe bar.

when you create html choose right keywords

Choosing the right keywords to base your site optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it's better to be a little more specific and focus on niche keywords relating to your product or service.

For example, let's talk about www.devedit.com -- DevEdit is our WYSIWYG HTML editing component that drops into browser-based applications.

The problem is, there are a LOT of WYSIWYG HTML editors, but how can we get DevEdit to appear in Google's top 10 rankings? Well, let's see. Trying to optimize for the keyword "HTML" alone would be a tough task, as it's too general. There are HTML editors, HTML tutorials, HTML articles, etc.

We need to be more specific, which means:

1. Targeting a more suitable market that is looking for a content editing solution


2. Competing with fewer websites targeting the same keywords


3. Optimizing for keywords that people actually use when performing searches

Targeting a suitable market will depend on your website, as well as the products and services you offer. Try to be specific with your keywords, and remember that people no longer use single keyword search phrases - the average search phrase contains 3-5 related words.

For example, if you're optimizing for a web development site and you're located in Sydney, Australia, use keywords such as "web development Sydney" or "web development services Australia".

To find out how many websites are competing with your keywords -- either intentionally or not -- simply do a search on Google and note down how many results are returned. In our case, for "online html editor", we're competing with 9,080,000 sites. The more sites that are competing for your keywords, the harder it will be to get on the front page.

Alternatively, to get a rough indication of how many people are actually searching for the keywords you want to optimize your site for, use the Overture search suggestion tool. It's not exact, and doesn't measure Google searches, but it does give a very good estimate.

The Overture search suggestion tool will also provide you with a list of similar keywords, based on the keywords you enter. This can be a great way to find other keywords to optimize your site for.

As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords.

Three Most Important Tricks for Google SEO

There are many ways to help get your site higher in the search engine results, but perhaps 3 of the most overlooked are 3 of the easiest.

1. The Alt Attribute

There's really nothing special about the Alt attribute other than it gives you a great opportunity to place another reference to those targeted keywords on your page.

The Alt attribute does not function on it's own; it is contained within the HTML <IMG> tag. The idea behind the Alt attribute is that when the image does not display, the information in the Alt attribute will be displayed in it's place. With most web browsers, the Alt text (as the actual text within the Alt attribute is called) is displayed when the image is hovered over with the mouse. Visually impaired web surfers will also be served the Alt text in their readers.

Acceptable Usage of the Alt Attribute for SEO

The Alt attribute can help your website to gain rank in the search engines, but it can also hurt your site if you abuse it. The following examples are some unacceptable Alt text implementations:

<img src="searching.jpg" alt="SEO, web programming, search engine optimization, address bar, surfing the web">

<img src="code.jpg" alt="programming, web programming, HTML, CSS, Java, websites">

Besides risking a penalty for keyword stuffing, using alt text like the examples above just plain look bad and can detract from your online reputation.The following does not work if you are using FireFox as FireFox does not show Alt text or images that fail to load.Hover over the picture below to see how bad this looks to site visitors.Hover over the image and if you are not using FireFox you would see the alt text laundry list of keywords.

It looks even worse when the picture fails to load.

You should see either the alt text alone, or the symbol for a broken picture along with the alt text.